Tesco National Leafleting
Delivering Food, Non-food and Telecoms national leafleting. Liaising with Trading teams and Marketeers to manage the sign-off process. On sign-off to create the national leafleting from creative to print production
The Challenge
Due to my experience, working at Safeway Stores as Head of Creative and Studio, Tesco approached me directly to work with their Marketing teams to develop their in-house promotional leaflet sign-off procedure.
Safeway was the first retailer to produce national promotional leafleting on an industrial scale (4.8 million leaflets a week). I helped to establish the Safeway Stores leaflet process, working alongside Marketing, Promotions, Trading and externally with PWC and Trading Standards. This set the standard for Retail national promotional leaflet production in the UK.
Working with a dedicated Tesco Marketing team, I managed the product selection and sign-off process. Working the leaflet proofs through the Trading teams on a weekly basis. With a little (a great deal) of gentle negotiation and a little persuasion, I was able to develop a robust sign-off procedure with key individuals within the business.
Leaflet production
After twelve months of successfully producing food leaflets, Redface were asked to produce the Tesco non-food leafleting and then, a few months further on, we were asked to product the Tesco Telecom leaflets.
Our little agency produced all Tesco's national leafleting for over 5 years!
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