Menus, posters, viral campaigns and great, great, pizza!
(I like mine with pepperoni!)
I'm very fond of ASK Italian, as they were my very first restaurant client. An old friend gave me a call and ASK-ed for help. I was delighted to support ASK Italian as sole supplier with their creative, artwork and print procurement needs.
Often, marketing teams are too busy doing great marketing to review who does their print, if they are best placed to do their work and if they are getting good value for money. But often print is the biggest marketing spend, especially in the restaurant industry where menus are well used and regularly replenished.
The challenge
The first challenge was to establish my creative credentials. That’s the fun bit. Then, to produce the artwork, true to the initial creative concepts, that takes skill. Next I had to prove my cost effectiveness by setting up a print supplier forum, where trusted printers had the opportunity to pitch for work. Sound easy? Not really! Ensuring each printer has the right production methods in place and guaranteeing a quality delivery is all important.
When spending so much time, and put such energy into creating beautiful design and artwork, I absolutely insist on perfect print result, and I always get it!
