Giving customers an even bigger reason to bet

Gambling makes the news. While it is enjoyed by millions responsibly, press stories often focus on the negative. Among other things, we helped give Ladbrokes another positive spin on a great brand.

Here our idea

Give customers something for free on their football bet.
Not bigger odds or a free bet, but something much more tangedible.

Redface designed a series of new football bets for Ladbrokes. To help promote the new bets we worked closely with one of our other key clients, Papa John’s, and delivered Ladbrokes 50,000 Free Large Pizzas! Customers who placed a bet on the new slips were rewarded with a delicious large Papa John’s pizza to enjoy, whilst watching the football.

A great success

Helped by TV's Chris Kamara, we helped sell a whole lot of new Football bets in return for a slice of pizza action. The campaign grew both Ladbrokes and Papa John's sales as well as helping to increase and support CRM.

What else?

We have worked on numerous projects with Ladbrokes over the past few years. We recently delivered a complete overhaul of the entire betting slip portfolio - updating all slips to the latest branding and redesigning many from scratch to improve the customer journey.

We also worked closely with the retail team to develop new betting slip dispensers and consulted on a number of initiatives to increase footfall and encourage more non-traditional customers.

Redface always deliver Great Strategic & Creative Solutions on time and on brief.

Marketing Product Manager at Ladbrokes

Ready to talk?

Your best bet is to get in touch, it’s odds-on the best punt you’ll make today!