Rob Cole

The Scottish Children's Lottery. I was approched to build a new website as the incumbent Canadian company were charging over £30k a month to run the platform. With a successful project behind me, I was asked to create all MBC ELM's customer facing marketing campaigns going forward.

After two successful years, I was asked to create a second brand. I came up with the name The Scotto, built the identity and constructed the site. The Scotto is now MBC's fastest growing product.
Achievements

• 36,000 subscribers to The Scottish Children's Lottery
• 30,000 subscribers to The Scotto
• New product launched spring 2026, 'What a Lotto'
• Responsible for the production of TV ads across 3 brands
• Responsible for all customer facing comm's

Working with trusted people, on the brands that excited us.
Sole-supplier for Tesco National leafleting, WHSmith Travel, PizzaExpress and a number of other high profile brands delivering creative, artwork and print procurement.
In 2013 I decided to focus more on webdev and marketing support. The business gained new clients in the Gambling industry, supporting William Hill, Paddy Power, Ladbrokes and BoyleSports.
Achieved sole supplier status for a number of blue-chip clients

• Tesco. National promotional leafleting
  (Food, Non-food, Telecomms)
• WHSmith Travel. Creative, artwork, print procurement
• PizzaExpress, ASK & Zizzi. Creative, artwork, print procurement
• Papa John’s. Creative, artwork, print procurement
• STV. Creative, artwork, print procurement

Business as usual activities

• New business development
• Account management
• Creative design, design direction, art direction
• Building complex artworks for clients
• Print procurement
• Ambassador for the business, speaking at events
• Continuously looking for opportunities to increase efficiencies
• Implementing new processes and procedures for external clients
• Managing all aspects of a small business

Team management, 18 designers, 7 Print Exec’s and 8 Marketers. The optimisation of working procedures using systems to increase quality and efficiency. When I joined the Creative Services Department they produced an average of 50 print jobs per four weekly cycle. by 2003, the average number of jobs per cycle had increased to over 400. It was estimated the annual cost saving to the business was circa £4m.
Achievements

• Responsible for a print budget of £30 million
• Overall responsibility for all in store campaigns
• Responsibility for the Safeway design approval process
• Creation of the Safeway corporate brand guidelines
• Chair for the creation of the online shopping site safeway.co.uk
• Built online image bank circa 27,000 products
• Built POS database, 480k automated artworks annually
• Deployment of 400+ in store printers
• Migration of PoS from silk screen to digital large format printing
• Creation and procurement of 9.8 million weekly leaflets
• £2.5 million design and artwork brought in house
• £1.5 million press advertising brought in house
• £150k of digital photography brought in house
• Creation and management repro studio in Glasgow

Team management, Systems management, Packaging design.

Team management, Systems management, Sports Advertising.

Publishing.